Search Stacking

What is it?
DISCOVERing deceit at uhuzy.org: 173 instances of the phrase “discover card”. Over 1000 instances of the word “discover”. first site returned in a Google of “Discover Payment Address”.

Sites like this are designed to load up search engines with junk and misdirect Internet consumers. As can be seen below, this junk site appears at a the top of Google's search engine:

The problem is so bad Discover needs to pay for advertising space at the top of the search engine. The same with Yahoo:

Why is it a problem?
So much attention is being paid to email-based phishing attempts but these types of attacks are little known. Spam email is only one part of the puzzle, there are a multitude of avenues for fraud. This case shows how vulnerable the Internet is to subversion by criminals.

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credit-758.info
The page is titled "American Express", has American Express icons and uses a multitude of phrases and buzz words that people might search for in relation to their credit cards. But does this site have any connection to American Express? To any credit card company or bank? What exactly is the point or goal of this site? For example, there is a link on the page titled: "airline redeem discover miles card", but all it does is link to another page of keyword-loaded babble. Sites like this may not exactly be phishing but what purpose do they serve except diverting search engines, and what is the goal?